 Photo by Cheryl Gerber Phil de Gruy's namesake restaurant specializes in custom-made
burgers. |
The concept at Phil's Grill addresses the heated issue of what makes
the best burger by lobbing the question at the customer. The menu at
this bright, casual restaurant by Lakeside Shopping Center has a short
list of house burgers with predetermined toppings. But most people
order by taking pencils to long checklists of meat, bread and topping
options, and the kitchen constructs each customized burger to
order.
There's a lot to work with — 11 cheeses, 18
sauces, etc. — including some unique entries (salsa-like
pineapple ketchup, jelly-tasting cranberry compote). But the patty and
the bun always are more important than the add-ons, and Phil's
essential burger building blocks are a good start. The standard
half-pound beef version has the loose-grained texture of a hand-formed
patty, and there are bison and turducken options (though the latter
tastes just like a turkey burger). The veggie burger is refreshingly
unlike the typical versions made from soy, oats or rice, and more like
a frittata made from handfuls of the kitchen's vegetable condiments,
such as potatoes, zucchini, black beans, avocado and tomatoes.
Ordinary, supermarket-brand buns often prove the
Achilles heel of otherwise great burgers, but Phil's does right by the
bread. The white bun is domed and has ample character without
overpowering the toppings, and the thick-cut Texas toast adds
substantial girders of crust.
Once the fundamentals are in place, it's fun to play
with the toppings. I usually like a leaf of dark green romaine on my
burger, but I enjoyed testing one with shredded cabbage. I discovered
that fresh chives and pickled jalapenos give a pungent, crisp-but-wet
one-two punch atop a bison patty, which always needs something to
compensate for its dry leanness. When an ill-conceived attempt to marry
goat cheese and pineapple rings on the hot sausage patty didn't work
out, I had only myself to blame.
In the areas where the kitchen alone has the ball, it
sometimes fumbles. Getting a requested temperature is an issue. Medium
rare on one visit was rare. The same order on another visit was pushing
well done.
Owner Phil de Gruy says the idea for his namesake
restaurant is to transfer the city's tradition of big bar burgers to a
more family-oriented setting, and his success in this area is proven by
the many tables of people dining with children.
There's little danger of anyone whooping it up at Phil's
right now. The bar is currently dry, and de Gruy says the liquor
license was too costly to maintain over the slower summer months. He
intends to restore it in time for football season, but for now, the bar
serves only soft drinks and ice cream shakes, which also count as the
most consistently available desserts.
Before opening Phil's in 2007, de Gruy worked in
management for Chili's and the background is apparent in his
restaurant's many franchise-in-the-making touches, like the "loyalty
club" and the menu specials advertised on plastic napkin dispensers. In
fact, expansion efforts are underway. A second Phil's opened in
Mandeville, but it lasted just four months before de Gruy pulled the
plug. He's trying again in Hammond, and the restaurant is scheduled to
open in September.
WHAT
Phil's Grill
WHERE
3020 Severn Ave., Metairie, 324-9080; www.phils-grill.com
WHEN
Lunch and dinner daily
HOW MUCH
Inexpensive
RESERVATIONS
Not accepted
WHAT WORKS
Good burger fundamentals, quality breads, inventive toppings
WHAT DOESN'T
Chain restaurant trappings, exotic-sounding ingredients don't always
deliver
CHECK, PLEASE
The oversized bar burger gets a range of new options in a
family-oriented setting
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